Purple Mango
2024
Purple Mango is a Bristol based education recruiter. They came to us looking for a unique brand identity that helps them stand out in the world of recruitment.
Throughout the design process, we focused on creating a simple but playful and welcoming design system that works across multiple platforms and touchpoints. The end goal, a memorable brand that represents the clients fun and honest nature - a brand with a bit of flavour!
Process
Breaking down the project
The education recruitment space has plenty of agencies that blend into one - this was the driving force behind Purple Mango taking things in a different direction. We worked together to build a visual identity that would help to inspire and encourage educators to chase new career goals.
Building the brand
Based on the initial design brief and client meeting, I helped create a recognisable identity that included a strong colour palette with fun and organic patterns as well as selecting a bold typeface with just a touch of playfulness. 3D illustrations were also included to represent school subjects and general education themes.
Result
Overall, Purple Mango has come together as a unique and memorable brand that's exceeded both client and candidate expectations. Their agency has built strong bonds with schools and colleges in the South West, adding a little flavourful fun to the recruitment process!
Purple Mango's candidates and clients love the friendly feel and have said how well it matches up with the experience of working with the team.
Because of this, Purple Mango has had a great first year and has established themselves as a truly standout agency in the education space.
